How to Make a Broadcast Story More Dynamic

NBCU Academy 101

CNBC special correspondent Jane Wells explains how she made her economic story – about thefts of a car part – visually exciting and unique for TV news.

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“No matter how minor the story, you can try to always think of something that will make it stand it out,” Wells said. “Something that will make it better more creative, more visual, more interesting than what the competition is doing. That is one way you get a job, and how you keep that job.”