What Every Reporter Needs to Know About the Campaign Trail

election coverage

We are in the final days before the 2024 election. We combed through our previous lessons to compile this how-to guide for reporting on the campaign trail. See how NBC News’ top journalists navigate the twists and turns of a high-stakes election season and cut through the spin to bring insightful analysis to voters.

Covering the campaign trail

Here are practical insights for on-the-ground reporting, whether you’re covering a dynamic rally or Election Night results. See how political reporters get the tough questions answered.

How to read polls and other election data

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Learn about the benefits and pitfalls of polling. NBC News journalists share how they interpret political polls accurately and present complex analysis for a national audience. 

  • How Can Data and Polls Inform Your Reporting?
    It’s important to understand how polls work. Which ones are most credible? Even good polls may have limitations. The NBC News Political Unit gives us polling do’s and don’ts.
  • How to Read Political Polls
    When a new poll comes out, we hear reporters talking about percentage points and margin of error. But what do those terms really mean? NBC News Senior Political Editor Mark Murray explains how to correctly read political polls.
  • Steve Kornacki’s Big Board Secrets
    Go behind the scenes with MSNBC’s Steve Kornacki as he discusses the secrets of the “Big Board” — the large, interactive screen that provides detailed election data at the touch of his fingertips.