How to Cover a Press Conference

NBCU Academy 101

NBC News White House Correspondent Monica Alba explains why, when and how to cover a press conference, in addition to tips on how to make the most of one. Topics include how to get someone to say interesting and new information, and how to work with other reporters.

Covering press conferences requires homework in advance, but you also need to be agile enough to adjust in the moment, especially given how quickly the news cycle can change.
Monica Alba