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Level Up with NBCU Academy’s All Day Journalism Workshop

Are you interested in learning from America’s leading news organization? NBCU Academy is a premiere journalism and content creation training program that will help you learn new skills and grow your career. Advancing excellence in journalism, media and tech, NBCU Academy convenes the best and brightest team of world class journalists from NBC News, MSNBC, CNBC and Telemundo News. Our exclusive workshop experience will offer insights into how we produce for network news, cable, digital, streaming, local and beyond. We are looking for innovative, energetic and intensely curious journalists interested in taking their craft to the next level.

What should I expect?
Conversations with NBC News, MSNBC, CNBC, NBC News NOW, Noticias Telemundo, NBC Local and Telemundo Local professionals to identify the most effective tools to improve your storytelling skills.

Who should apply?
Our workshops are ideal for attendees who are:

  • Registered to attend the 2024 AAJA conference
  • On-air talent looking to move into a new market
  • Skilled journalists interested in new media
  • Strongly interested in writing, editing and producing

NBCU Academy Workshops

Thursday August 8, 2024

Location: Hilton Austin Governor’s Ballroom Salon C

Speakers to be announced


9:30AM-12:00PM CST
NBCU Academy Storytelling Workshop: When Is It Reportable?


12:30PM-1:30PM CST
Panel: The Deciders: How to Cover the Issues Driving Voters in 2024


1:45PM-3:00PM CST
Multimedia Workshop:  Leveling Up Your News Story


3:15PM-4:30PM CST
Panel: Using Your Social Media Feed to Report

Apply by July 25

CNBC Business News Media Lab: How to Take Your Story From Byline to Broadcast and Beyond

Friday August 9, 2024

Location: Hilton Austin Room 410


10:00AM-11:30AM CST

Journalists are asked to do more with less these days, including sharing highlights of your coverage with wider audiences across multiple platforms – on-air, digital or social. CNBC is here is teach you strategies to maximize your reach and your resume.

In this exclusive, invitation-only, interactive session, CNBC’s newsroom leaders will share tips, techniques and tactics for successfully pitching, preparing, and presenting business news stories on camera across multiple platforms.

To request an invitation, send your resume to [email protected].

  • Panelists:
    • Mary Duffy, CNBC Vice President, Strategic Talent Development & Senior Executive Producer
    • Jason Gewirtz, CNBC Vice President, News
    • Deirdre Bosa, CNBC “TechCheck” Anchor
    • Riya Bhattacharjee, CNBC.com News Editor
    • Ellen Egeth, CNBC Assistant Managing Editor
    • Tanaya Macheel, CNBC.com Investing Reporter
    • Jasmine Wu, CNBC “TechCheck” Segment Producer

Apply by July 25

NBCU Academy Script Doctor

Friday August 9, 2024

Location: Hilton Austin Room 410


1:00-3:00PM CST

Script writing is the very foundation of journalism—a well written script has the ability to elevate reporting to new heights. It is also an art in need of constant revitalization and renewal—even from the most seasoned writers. Please join us in a conversation with NBCU News Group leaders and journalists.

  • Candace Kuo, NBC News Senior Producer, Business, Technology and Innovation Unit
  • Emilie Ikeda, NBC News Correspondent
  • Brian Cheung, NBC News Business and Data Correspondent

After a panel discussion, you will have an opportunity to have your own scripts reviewed by our own local news directors.

Please RSVP “YES – AAJA” by July 25, 2024 at [email protected] to attend panel. Space limited. RSVP required for entry.

If you would like to be considered for our script review session with our local news directors, please make sure to reply “YES – AAJA” with a package script attached.

Apply by July 25

Lessons in Leadership Workshop

Friday August 9, 2024

Location: Hilton Austin Governor’s Ballroom Salon C


10:00-11:30AM CST

Looking to take your leadership skills to the next level? Learn ways to activate your influence on content creation and company culture. This interactive workshop will give you a window into how top leaders think and provide insights on how to problem solve for real-world challenges. No matter your goals, you need leadership skills to navigate newsrooms and advance your career. NBCU News Group executives will offer their best advice on how to lead and succeed.

  • Moderator:  Richard Lui, MSNBC Anchor
  • Panelists:
    • Catherine Kim, NBC News Executive Vice President, Editorial
    • Yvette Miley, NBCU News Group Executive Vice President, DEI
    • Omnika Thompson, NBCU News Group Executive Editor, DEI & NBCU Academy
    • Essa Yip, NBCU News Group Managing Editor, DEI & NBCU Academy
    • Nina Sen, NBC News Director of Standards, Race, Class, Gender

Apply by July 25