Telemundo’s Tu Momento. Tu Jugada. mobile experience continued its trek across the country with stops in Dallas and Houston, entertaining youth and their families with games, interactive experiences and soccer clinics leading up to the FIFA World Cup. Tu Momento. Tu Jugada. — known in English as Telemundo’s Next Play — is a nationwide sport impact and community initiative that champions the transformative power of sports to inspire character, teamwork and leadership.
Young soccer fans were not the only ones learning, growing and engaging at the events. NBCU Academy invited students to attend from its academic partner schools, including Dallas College, Texas Southern University, University of North Texas and the University of Texas at Arlington. Students were given full access to create news-style reels covering the event, produce influencer-style content and capture behind-the-scenes moments and fan experiences.
Erin Slaughter, a senior at Texas Southern University, said the Houston stop helped build her confidence. “I know how to walk up to people, to speak to people, to produce that coverage,” she said.
During an FC Dallas match, Telemundo 39 presented Soccer Forward Foundation funds to local organizations that advance access to sports and create opportunities for youth.
In Houston, April 12 was proclaimed “Tu Momento. Tu Jugada.” Day by Mayor John Whitmire. The city also saw a record-breaking crowd of approximately 12,000 attendees at the event. “The community all coming together in one space to have a good time was amazing,” Slaughter said.
Tu Momento. Tu Jugada. will make additional stops across the country in the lead-up to the 2026 FIFA World Cup. NBCU Academy will be along for the ride, amplifying youth sports, showcasing community connections and providing access to student journalists.
Students from Texas Southern University who covered the Houston event were praised by Serbino Sandifer-Walker, interim assistant dean of the university’s School of Communication. “Their creativity, passion and hard work brought the stories to life,” Sandifer-Walker said.
