NBCU Academy at the IJA Conference

Please click the button on the right to register your interest in NBCU Academy’s activation at the 2025 IJA Conference. There is no application approval process, and you are welcome to attend the event. We will email you more information as the event gets closer.

How to Sell Your News Pitch to Traditional Media

Wednesday, August 13th, 10:00-11:00am MDT
Isleta Resort & Casino, Albuquerque, NM

Great stories about Indigenous communities deserve more airtime and attention but too often, they’re overlooked. So how do you break through? Hear from NBCU News Group editors and producers who are greenlighting this coverage. They’ll share what makes a pitch stand out, how to match it to the right show or platform and how to tell the story with authenticity, sensitivity and care.

Speakers:

• Alyssa London, MSNBC & NBC News Contributor
• Richard Lui, MSNBC Anchor
• Melissa Mack, NBC News Supervising Producer
• Jessica Machado, NBCU Senior Editor